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The store will offer refillable solutions to a host of recycling initiatives to help customers to reduce, re-use and recycle. Photo: ASDA
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The supermarket has partnered with PG Tips, Vimto, Kellogg’s, Radox and Persil to create the store. Photo: ASDA
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Asda estimates the numerous initiatives being trialed in Middleton will save one million pieces of plastic per year. Photo: ASDA
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Asda will use the Middleton store to test and learn which elements of its new offer appeal most to customers and can be rolled out to more locations in 2021.
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Thousands of customers have praised the scheme .Emily Uden said: "Fantastic idea should of been done years ago", Michael Brock said: "This is fantastic" and Julie Turner said: "Anything to reduce unnecessary plastic, hopefully this will be introduced to more stores". Photo: ASDA
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Other people praised the idea but also said they wished the idea could be replicated across Leeds. Gaynor Louise Bainbridge said: "Needs to be in pudsey store too!" Photo: ASDA